Looking Ahead: eCommerce Trends to Watch in 2023
One of the keys to success in an eCommerce business is ensuring that you’re up to date on all the latest trends. These are the eCommerce trends to watch for in 2023:
- Social media continues to be highly relevant.
- Subscription services remain popular.
- It’s essential to cater to more mature shoppers.
- Clients expect constant updates on delivery status.
- Mobile shopping is becoming even more popular!
Don’t lose out on opportunities because you can’t keep up with customer demand.
At Wills Transfer, we offer Ontario pick-and-pack services as part of our overall order fulfillment options, which can help your eCommerce business grow.
Social Media Continues to be Highly Relevant
Right now, there are many questions about the future of Twitter and Facebook. Don’t be fooled into thinking that they’re no longer relevant, though! Many people are still engaged with Facebook and Twitter, making them important places to advertise.
Does your audience skew a bit younger? If so, you also need to think about advertising on TikTok and Instagram. How your ads work and need to be presented will differ on each platform.
Thus, be sure to do your research on how to advertise effectively on different platforms before starting your marketing campaign.
Subscription Services Remain one of the Popular eCommerce Trends to Watch in 2023
This can take various forms, including media streaming, subscription boxes, technology and software, and add-on subscriptions.
If your eCommerce service sends out any kind of physical goods, then a subscription service can considerably help your business grow. If you’re concerned about being able to handle the increased business, then Wills pick-and-pack order fulfillment is what you need!
As part of order fulfillment, pick-and-pack services take all the stress off you when it comes to getting subscription boxes out the door.
Make Sure You Cater to More Mature Shoppers
When promoting your business, don’t just assume that only Gen Z and millennials will be shopping with you. Gen X and baby boomers have also become much more comfortable shopping online thanks to the pandemic.
The critical thing you need to keep in mind for older shoppers is that they may be more concerned about online security. Thus, make it clear how your site and their private information are secure and offer the option to pay by credit card and PayPal.
Provide Updates on Package Delivery Status
Ordering stuff online and having it delivered to your house is no longer a novelty; it’s become a part of life. This means that people aren’t willing to wait for days or weeks for their items to arrive.
Instead, customers want their packages ASAP—and they want updates on where exactly their package is and how soon they can expect it to arrive!
One way to ensure that your customers aren’t left waiting on their packages is to work with a company like Wills that offers pick-and-pack services as part of their order fulfillment.
Your eCommerce Site Needs to Look Good and Work Well on Mobile Devices
A lot of people live on their phones these days, and that includes doing a lot of their shopping via their phones.
Your eCommerce site must therefore look good and work well on mobile devices. Customers want the ability to shop quickly and easily (with no hassles) on your site.
These are the three main areas you need to focus on when optimizing your site for a smooth mobile shopping experience:
- Visual appearance. Your site should look good and load quickly on mobile devices.
- Search functionality. Navigating through menus can be awkward on mobile devices, which is why robust search functionality is a must.
- Robust checkout process. Make it as quick and easy as possible for shoppers to check out; otherwise, they may abandon their cart!
What benefits will Wills Transfer offer my eCommerce business?
There are many benefits to working with Wills Transfer, including taking advantage of our pick-and-pack services as part of our overall order fulfillment services in Ontario.
Our pick-and-pack services will break down cartons to pick individual items and then build new packages based on your customers’ orders.
What does this mean to you? By outsourcing your order fulfillment, you can offer your clients top-notch customer service and cost-efficient and time-sensitive shipping. We offer excellent inventory management services, so you know exactly how much inventory you have at any time.
Partnering with a pick-and-pack warehousing service is a must to make the most of your eCommerce business. You can focus on promoting and expanding your business while we pick, pack, and distribute your products.
There’s no need to spend hours assembling packages and shipping; we’ll take care of order fulfillment for you.
Help Your eCommerce Business Thrive with Pick and Pack Services
Now you’re up to date on the eCommerce trends to keep an eye out for in 2023. Remember, keeping up with the latest trends will help your business go beyond just surviving to thriving!
Another way to help your Ontario eCommerce business thrive is with the help of our pick-and-pack services. Our top-notch pick-and-pack solutions are part of our overall order fulfillment services.
Working with a warehousing company that offers you pick-and-pack services means that you can offer your customers reliable order fulfillment, so they receive their orders quickly.
Contact Us to Learn More
Outsource your packaging and shipping work to us! To learn more about all of the Ontario order fulfillment services that we offer, call Wills Transfer at 613-704-7549 or contact us online