Keeping Employees and Customers in Sight
In parenting, the expression “out of sight, out of mind” can be an effective distraction technique. In business, it’s detrimental if the object that’s out of sight is your employees or customers.
“When a man is out of sight, it is not too long before he is out of mind” – Victor Hugo
What does it take to keep employees and customers in sight and top of mind?
Give employees and customers, a presence
Firstly, they must have a presence, meaning both your customers and employees are visible.
At Wills, a visible employee is both engaged and motivated. They want to work hard towards a common goal that is in line with our company’s vision. As a result, they are committed to the values our organization represents and have a clear view and understanding of the objectives and the work they are doing.
Whether employees work at a warehouse or remote, they interact with each other regularly and this interaction creates a sense of presence. In fact, at Wills, our employees are always visible if only through their ISSAC tablet.
Unlike employees, customers generally don’t have a physical presence within our walls. But customers are visible throughout Wills and given the presence they deserve. Site visits, audits, correspondence, or by nature of their products in storage all of these give our customers presence.
Secondly, we hear our employees and customers loud and clear. There is space to voice opinions, capture thoughts, and listen to them. Through weekly TBTs or customer reviews, both employees and customers are heard at Wills.
Keeping employees and customers in sight and top of mind is a conscious decision.
Customers and employees are important stakeholders at Wills. If one or both go out of sight they will be out of mind. Employees will suggest improvements if they feel heard. And, when customers have a presence, employees will ask the question, “What is in the best interest of our customers?”
Today a company must ask themselves, are our employees and customers heard and given presence? At Wills Transfer, the answer is yes!
“We operate our business strategy from a “People Matter” viewpoint. That goes for our customers, workforce, partners, and suppliers. Our goal is to develop and maintain strong relationships built upon trust and collaboration as the backbone of our company.” – Wills Website